Writer, 30 Second Productions
Paul Skelcher writes the 30 Second Productions blog.
He writes for the owner of a small business: the plumber, the dentist, the roofer, the lawyer. People who need a straight answer, not a marketing lecture.
His guides cover explainer videos, video marketing and how businesses get recommended by ChatGPT, Claude and Google AI.
Every guide says what a thing costs, what it will do, and when it is the wrong buy.
30 Second Productions has made more than 14,000 videos for over 13,500 businesses since 2013.