Explainer Videos
Explainer video best practices, scripts, and conversion optimisation
Prices in Your Explainer Video: Show, Hint or Leave Out?
Should you put prices in your explainer video? A decision table by business type and placement, plus script lines for exact, from and no-price versions.
2D vs Whiteboard Explainer for a Dentist or Doctor's Office
2D vs whiteboard explainer for a dental or medical office: which style fits each patient question, 2026 costs, two scripts and the rules to follow.
Google Ads or Explainer Video: Where Should Your First $300 Go?
Google Ads or explainer video with $300? See 2026 clicks and leads per trade, when ads should come first, when video should, and how to do both in order.
In-House Video Editor Cost vs Outsourcing Your Explainer
The real in-house video editor cost in 2026: BLS pay, benefits, gear and hiring, set against freelancers and agencies, plus when hiring wins.
Video or Brochure: Real Costs and Which to Make First
Video or brochure for your business? See real 2026 print, mail and video prices, which job each does best, and a simple plan to use both together.
Upwork vs Fiverr Animators: Real Fees, Risks and a Third Option
Upwork vs Fiverr animators for your business video: real buyer fees with worked totals, what happens if the video is wrong, and briefs you can paste.
AI Voiceover vs Human Voice Actor: Which Should Your Video Use?
AI voiceover vs human voice actor for your explainer: real 2026 costs for 30 and 60 seconds, when AI is fine, when a person wins, and the license rules.
Canva Video vs Hiring an Animator: Which Fits Your Business?
Canva video vs hiring an animator: real 2026 prices for Canva, freelancers and studios, what Canva does well, and which business video to hand off.
Best Ecommerce Product Videos: 7 Types and What Each Costs
Seven kinds of ecommerce product videos that sell, which one fits what you sell, where each goes on your store, and honest 2026 costs for every option.
Animation vs Live Action Video: Honest Pros, Cons and Costs
Animation vs live action for your small business: real 2026 prices, honest pros and cons, and which one a plumber, dentist or law firm should pay for.
What Counts as a View? YouTube, Facebook, Instagram, TikTok
What counts as a view on YouTube, Facebook, Instagram and TikTok in 2026, which numbers you can compare, and how to tell if your video brings in calls.
FAQ Video Guide: Answer Customers Before They Call
An FAQ video answers the questions customers ask on every call. Learn how to pick them, script a 30-second answer and put it where people look.
Why Testimonials Are Important: 3 Scripts and 4 Formats
Learn why testimonials are important for small businesses, with a text to send happy customers, 3 interview questions, a format table and the rules to follow.
Best Video Hosting for Small Business: YouTube, Vimeo or Wistia?
Best video hosting for small business: YouTube vs Vimeo vs Wistia, with September 2026 prices, picks by business type and a simple setup checklist.
LinkedIn Video for Small Business: What to Post and What to Pay
Is LinkedIn video worth it for your business? A 1-minute test, 5 formats compared, a 4-week plan and real costs, from $0 on a phone to $297 done for you.
How to Get More Views on YouTube: A Small Business Playbook
How to get more views on YouTube as a small business: what counts as a view since Aug 2026, an 8-step checklist, and the numbers that bring calls.
Local Explainer Video Agency vs Remote: Which Fits Your Job?
Do you need a local explainer video agency, or can you go remote? Learn when animation works fully online, when filming needs a nearby crew, and how to run the project either way.
Social Media Video Marketing: Which Platform First?
Social media video marketing for local businesses: pick one first platform by trade and customer age, cut one video to fit, and post it on a 30-day plan.
Storytelling in Video Marketing: 4 Story Shapes That Sell
Learn storytelling in video marketing with four simple story shapes, a 30-second outline for each trade, and the mistakes that sink small-business videos.
Explainer Videos in Education: Fill Classes With One Short Video
See how tutors, driving schools and studios use explainer videos in education to show sign-up steps, a first lesson and prices, with a script to copy.
Interactive Explainer Video for E-Learning: When It's Worth It
Is an interactive explainer video worth it for your course? Compare quizzes, chapters and branching on cost and effort, and plan lessons that fit questions.
Good Explainer Video Scorecard: 10 Checks Before You Pay
Not sure your draft is a good explainer video? Score it on 10 simple checks, see the pass mark, and get the exact words to ask the studio for fixes.
Explainer Video Ad Campaign: Run One on a Small Budget
Run an explainer video ad campaign on a small budget: cut one video into ad versions, pick where clicks land, set a test budget and know when to stop.
Explainer Video SEO: Get Your Video Found in Google and AI
Explainer video SEO in plain English: the YouTube title, transcript, VideoObject schema and page choice that help Google and AI tools find your video.
Explainer Videos for Banks, Advisers and Brokers: A Trust Guide
Explainer videos for banks, advisers and brokers: which money topics to explain first, how to script them honestly, and what to check before going live.
Healthcare Explainer Video Guide for Small Clinics
Plan a healthcare explainer video for your clinic: what to explain first, what never to say, a sample script, and real costs for a small practice.
Custom Explainer Video vs Template: When It's Worth Paying For
Is a custom explainer video worth it over a template? Learn what custom covers, when a template is enough and what each option costs in 2026.
Explainer Video vs Tutorial: Which Should You Make First?
Explainer video vs tutorial: learn which one wins new customers, which one cuts repeat questions, and how to pick your first video in five minutes.
Explainer Video vs Product Demo: Which to Make First
Explainer video vs product demo, side by side: what each one does, where it goes on your site, and which a small business should make first.
Illustrated vs Filmed Video: Which One Fits Your Business
Illustrated vs filmed video by business type: which fits a trade, clinic, law firm, app or restaurant, plus real costs, timelines and hybrid options.
Animated Ads That Work: 6 Patterns Small Businesses Can Copy
Animated ads that work follow simple patterns. Learn six to copy, the shape and length each platform wants, sample scripts and what each option costs.
Corporate Animation Examples: 4 Kinds Small Companies Need
Corporate animation examples for small firms: what a company intro, process, training and announcement video should show, and what each one costs.
Customer Onboarding Video: Welcome New Clients in 60 Seconds
New customers asking what happens next? Learn what a customer onboarding video should say, when to send it and how to make one, with a copyable welcome script.
How to Make a Tutorial Video Your Customers Will Use
Tired of the same how-do-I calls? Learn how to make a tutorial video on a phone, keep it short, and send it to customers when they need it.
How to Promote Your Video: 6 Tips That Get It Watched
Posted your video and got few views? Learn how to promote your video with email, quotes, pinned posts, Google Business Profile and small, local ads.
12 Types of Video for Small Business, and Which to Make First
Not sure which video to make? See the 12 types of video a small business can use, the order to make them in, what each costs, and which to skip.
One-Off Video or Monthly Video Subscription? How to Choose
Not sure if a monthly video subscription beats buying one video? Compare both, count the videos you need, and learn what to check before you sign.
Roofing Company Explainer Video: What to Show and What It Costs
A roofing company explainer should calm a worried homeowner fast. What to show first, a 60-second script, lines to avoid, and real 2026 prices.
Upload Video to Google Maps Listing: A Step-by-Step Guide
Want local buyers to see your video? Learn how to upload video to Google Maps listing pages, pick the right cut, and fix a video that won't show.
Explainer Video Revisions: How Many Rounds Should You Get?
Not sure how many explainer video revisions to expect? Learn what a round covers, when to use each one, and what to do when you want more changes.
Stock Footage vs Custom Cartoon: Which Fits Your Business?
Stock footage vs custom cartoon: run a one-minute test, compare cost and trust in a table, and see which fits a plumber, dentist, law firm or gym.
Plumbing Business Video: When an Explainer Pays Off
Is a plumbing business video worth it? Learn which plumbing jobs sell better with a short explainer, when to skip one, where to post it and what it costs.
UGC Ads or Explainer Videos: Which Brings Local Leads?
UGC ads or explainer videos? Learn which one wins more leads for your local business, which your trade should buy first, and how to test both cheaply.
Explainer Ownership Rights: Do You Own the Video You Paid For?
Explainer ownership rights made simple: what you own, what you only license (music, voice, stock clips), and the questions to ask before you pay.
Loom Recording vs Animated Explainer: Which Job Needs Which?
Loom recording vs animated explainer: learn which jobs a free screen recording handles, when animation earns its price, and how to use both well.
Hidden Explainer Video Costs: Voice, Music, Edits and Languages
Learn the hidden explainer video costs behind a quote: voice rights, music licences, extra revisions and translations, plus what to ask before you pay.
Stop Motion Animation Videos: Who Should Make One
Stop motion animation videos look charming and cost little on a phone. See who they suit, who should skip them, and what each option really costs.
Video Marketing Explained: Your First Four Videos, In Order
Video marketing explained for beginners: the four videos worth making first, the order to make them in, what each costs in 2026, and what video will not fix.
AI, VR and AR in Video Marketing: What's Worth Buying
AI, VR and AR in video marketing without the hype: what each one costs in 2026, why VR can wait, and where your next video dollar should go.
Free Stock Video Sites: What You Can Legally Use
Free stock video sites compared: five licences side by side, what every one of them bans, and when free clips make your small business look generic.
3D Animation Product Videos: When You Need One (And When Not)
3D animation product videos cost thousands. See the four shots that are worth paying for, when a photo does the job, and real 2026 studio prices.
How to Make Videos Look Professional on a Phone
Learn how to make videos look professional on a phone: fix the sound and light first, frame the shot, pick the right gear, and know when to stop filming.
Live Action Video: When to Film and When to Animate
A live action video shot on your own phone costs nothing. Learn which jobs the camera wins, which jobs animation wins, and what each route really costs.
Explainer Video Storyboard: How to Review and Approve It
An explainer video storyboard decides what viewers see every second. Learn what to check, how many frames you need, and how to approve yours in one pass.
How to Make 3D Animation Videos (And What It Costs)
Learn how to make 3D animation videos stage by stage, see real 2026 prices, find out why 3D costs more than 2D, and when to skip it entirely.
Explainer Video Cost Factors: What Each One Adds
The 7 explainer video cost factors in plain English: what each one adds to your quote, and how to brief your video so the price comes back lower.
Real Estate Whiteboard Animation: What to Explain First
A real estate whiteboard animation explains your process, not your listings. See what to put in one, what it costs, and where agents should place it.
Improve Animation Video ROI: 7 Fixes That Cost Little
Your animated video earns nothing? Improve animation video ROI with 7 cheap fixes to placement, the closing ask and reuse, plus the numbers to track.
Software Demo Video: 6 Steps to Record and Cut It
Make a software demo video yourself: the capture setup, script word counts per length, how to cut the raw take, real prices and a worked 45-second example.
AI Video Script: What It Gets Right and Where It Fails
An AI video script is a fast first draft, not a finished one. See the four places AI fails, the 5-step prompt fix, and what a finished video really costs.
Explainer Video Statistics: 6 Stats You Can Act On
Explainer video statistics sorted into the numbers you can trust and the ones you cannot, each with the exact move a small business should make next.
Ecommerce Explainer Video: What to Show, Where, and How Long
An ecommerce explainer video only sells if it answers the buying question. See what to show second by second, the Etsy and Amazon rules, and 2026 costs.
How to Make a Product Video: Steps, Costs, Timeline
Make a product video that sells: what to get ready, a six-shot phone plan, real 2026 prices for four routes, and how to check it paid for itself.
Animated Explainer Videos: Show What a Camera Can't
Animated explainer videos work because they show the part of your job a camera cannot reach. Get real 2026 prices, honest conversion data and a 4-step plan.
Animated Video Marketing: One Video, Every Channel
You bought one animated video. Here is how to use it on your website, ads, email and social, with the right length, shape, first line and number to track.
What Makes a Good Promo Video? 7 Things That Matter
Wondering what makes a good promo video? Get the 7 things that matter, a second-by-second beat sheet, real prices and a five-step script method.
Benefits of Explainer Videos: An Honest Look at Results
The real benefits of explainer videos in 2026: what one short video fixes, what it will not fix, what it costs, and how to check the result in 30 days.
Tech Explainer Video: Sell Software Without the Jargon
A tech explainer video makes an invisible product clear in 30 seconds. Get jargon swaps, a worked IT script, real prices and the best place to put it.
Product Demo Video Examples You Can Copy Shot by Shot
Eight product demo video examples with the shot order, the right length and real prices, so you can copy one for your own business this week.
B2B Explainer Video: How to Sell to a Buying Committee
Your B2B explainer video gets forwarded to people you never meet. See who watches it, what it must answer, where to send it and what it costs in 2026.
Video Marketing Examples You Can Actually Afford
Most video marketing examples are big ad campaigns. See 8 formats a small business can film or order, what each one costs and where to put it.
SaaS Explainer Video Examples: 6 Openings That Sell
See six SaaS explainer video examples you can copy, what each style costs to make, and a full 30-second script for a small software business.
Types of Motion Graphics: Which 4 Win Customers
The types of motion graphics worth buying, the five that only support your website, real 2026 prices, run times and what to order first for your business.
Explainer Video Length: One Script, Three Versions
Explainer video length made simple: write one 60-second script, then cut a 30, 60 and 90 second version. Timing maths, seconds budget and real prices.
Explainer Video Guide: The 7 Decisions, in Order
An explainer video guide without the ebook. Make seven decisions in order, compare real 2026 prices, and send a one-page brief to any video maker.
App Demo Video Production: What to Expect Week by Week
App demo video production from the buyer's seat: the files you send first, the day-by-day week, real 2026 prices, and the cuts you should get back.
How to Hire an Explainer Video Agency and Run the Project
Hiring an explainer video agency goes wrong before the quote lands. Get the one-page brief, real 2026 prices, who does what, and five steps to a signed deal.
Best Animated Video Production Companies: How to Pick Yours
Most animated video production companies lists are written by the studios on them. See the real price tiers and how to shortlist three studios fast.
How to Make an App Demo Video (Without a Big Budget)
Learn what an app demo video costs, how long it should run, whether to record or animate your screens, and the seven steps to get one made in a week.
Motion Graphics Examples You Can Copy for Your Ads
Seven motion graphics examples a small business can copy, with the job each one does, where to run it, how long it should be and real 2026 costs.
Your First Explainer Video: A Checklist for Small Budgets
Ordering your first explainer video on a small budget? Work the seven decisions in order, the files to have ready and the mistakes that cost money.
Low Cost Explainer Video: What Each Trade Should Say
A low cost explainer video is enough for a local service business. Get the one job, the hook, the visuals and the closing line for five trades.
Affordable Explainer Video Company vs Fiverr Freelancer
Affordable explainer video company or Fiverr freelancer? Compare who writes the script, the revisions, the voiceover and the refund before you pay.
How to Get an Explainer Video Under $500 in 2026
Want a professional explainer video under $500? Compare the three routes that fit that budget, see what you give up, and follow six simple steps.
Homepage Video vs No Video: What Really Changes
See what a homepage video changes on a small-business site: the first 10 seconds, the enquiry form, the phone calls, and what it will not fix.
Are Cheap Explainer Videos Worth It? An Honest Answer
Are cheap explainer videos worth it? See which jobs a budget video does fine, what the cheap end cuts, and real prices at all five tiers.
Explainer Video Placement: Where to Put It to Convert
Explainer video placement, page by page: where the video goes on your homepage, landing page, pricing page and service pages, plus the setup that works.
Explainer Video Pricing Comparison: 5 Ways to Buy in 2026
Explainer video pricing in 2026, compared across agency, freelancer, AI tool and package, with sourced prices and the five lines every quote needs.
Increase Website Conversion Rate With Video: An Honest Guide
Want to increase website conversion rate with a video? Get the sourced 2026 numbers, where to place it, and why a cheap first test beats a big build.
Cheapest Explainer Video Company: What You Really Get
Looking for the cheapest explainer video company? Compare real 2026 prices at every tier, see what each one includes, and what cheap quietly costs you.
Explainer Video ROI: Will a $297 Video Pay for Itself?
Explainer video ROI in plain numbers: how many extra jobs and calls a $297 video needs to break even, how long it takes, and how to tell if it paid off.
2D vs 3D Explainer Video: Cost, Time and Which to Choose
Not sure if your business needs 2D or 3D animation? See real 2026 studio prices, how long each takes, and a simple test to pick the right style for you.
How a Nonprofit Explainer Video Gets Made (4 Steps)
Struggling to explain your mission in seconds? Learn the 4-step process behind a nonprofit explainer video, from script to final export, and what it costs.
Explainer Video Company: 8 Questions to Ask First
Before you pay a deposit, ask any explainer video company these 8 questions. Get price, revisions, refunds, delivery date and ownership in writing.
Video Marketing Templates: Free Script You Can Use Today
Staring at a blank page for your business video? Learn how video marketing templates give you a proven script structure with word counts and real examples.
Types of Explainer Videos: 7 Styles, Costs and Who Each Suits
The 7 types of explainer videos in plain words, what each one costs in 2026, and which style fits a plumber, dentist, realtor or law firm best.
How to Write an Explainer Video Script That Sells
Struggling to start your video script? Learn the exact structure, word counts, and formula for an explainer video script that turns viewers into customers.
Whiteboard Animation Video: When It Works and What It Costs
A whiteboard animation video works best when you teach a hard idea. See when to use one, what 30 and 60 seconds really cost, and a script to copy.
Who Makes Explainer Videos? 6 Options and Real Costs
Not sure who makes explainer videos or what to pay? Learn the six provider types, real cost ranges from $99 to $50,000, and how to choose the right fit.
How to Create an Explainer Video: 7 Steps That Work
Struggling to explain your business simply? Learn how to create an explainer video in 7 steps, from scripting to animation, finished in about a week.
Motion Graphics vs Animation: A Plain-English Guide
Confused by motion graphics vs animation? Learn the real differences, plain-English examples, and which style fits your business and budget best.
Explainer Video Voice Over: Hiring Guide & Real Costs
Wondering about explainer video voice over cost before hiring anyone? Learn real price ranges, hiring steps, and a faster option that starts at $297.
Explainer Video Examples for 9 Small-Business Types
Struggling to explain your business simply? These explainer video examples show how nine small-business types turn viewer worry into booked calls.
Explainer Video Case Studies: How to Read One Without Getting Fooled
Most explainer video case studies are old, unsourced or selling you a video. How to read one, what a real result looks like, and what to ask a studio.
Explainer Video Cost in 2026: What Small Businesses Pay
Confused by explainer video cost estimates ranging from $99 to $50,000? Learn the real price tiers and which option fits your small business budget.
Do Explainer Videos Increase Conversions? The Honest Answer
Do explainer videos increase conversions? Often, if the setup is right. Real test results, when a video hurts, where to put it, how long, and what it costs.