How Long Should a Jingle Be? Social Ad Limits by Platform

Nobody really picks the length of their jingle. The ad slot picks it for you.

Most guides still give you radio sizes. Killerspots, a jingle maker, breaks it down into 5, 15, 30 and 60-second spots, which helps if you're buying radio. Buy ads on a phone and the clock changes.

So how long should a jingle be for a video ad? Make one main version around 15 to 30 seconds. Put the hook up front, then fit it to where it runs: just the hook for a 6-second YouTube ad, the full version for TikTok or Instagram.

Or hand it over.

A song ad is a short video where your message is sung, with every word on screen. At 30 Second Ad Factory, the done-for-you ad team from 30 Second Productions, we write a catchy song about your business, an AI singer sings it, and we turn it into a 3D cartoon ad. You fill in a 5-minute form. In 72 hours you've got a vertical ad, ready for social media.

Here's why that beats the usual jingle route. A jingle shop sells you a song, and a song isn't an ad yet. You'd still need the pictures, the words on screen, the logo and someone to glue it all together. We hand you the finished thing.

Here's one we made, a plumber's story.

Get a song ad like this for your business.

How long should a jingle be on YouTube, TikTok and Instagram?

Each app sets its own number, and some of them set two.

Yes, two Google help pages give two answers on non-skippable ads. YouTube Help says the length depends on the campaign subtype, so check your own campaign type before you cut.

TikTok argues with itself too. Its 21 to 34 seconds comes from 2021 data, and the checklist on the back of the same PDF says 9 to 15.

Running on Facebook as well? It has its own numbers, so see our guide to how long a Facebook video ad should be.

Get a musical video ad made for your business for $97 → A catchy song about your business, turned into a 3D animated video ad. Done for you in 72 hours.

Why 15 to 30 seconds fits almost everywhere

A 15-second jingle fits Google's 7 to 15 slot and TikTok's 9 to 15 checklist. A 30-second one fits TikTok's 21 to 34, YouTube Help's 60 and Instagram's 90.

That leaves the bumper, which only has room for one sung line anyway.

Instagram will take 90 seconds. That's a fence, not a goal. Nobody ever finished a dentist's ad wishing for a third verse.

YouTube Help says viewers can skip a skippable ad after 5 seconds. So your name can't wait for the second verse. Even Killerspots says it in its FAQ: "The hook matters more than the length."

Every song ad we make follows one plan: a hook in the first 3 seconds, the story in the middle, then the offer and a clear next step. Notice which part can go.

Cut the middle, keep your name

Write the 30 first, then start cutting. The hook stays, your name stays, the offer stays. Everything else is on trial.

We wrote this one for a made-up dentist, so it's not a real ad and has no results behind it. Swap in your own name and true details.

The 30-second version

Chewing on one side since March? [Your Name] Dental.

Soup on the left, toast on the right, that one back tooth kept you up all night. You said next week, then you said next year. [Your Name] Dental, we're right here. Quick little visit, you'll be on your way. Two-sided sandwiches, starting today. Chew on both sides, day or night. [Your Name] Dental, we'll put it right.

On screen: your star rating and [Your Town]. Offer: new patients get a free first exam. Button: Book now.

The 15-second cut

Chewing on one side since March? [Your Name] Dental.

You said next week, then you said next year. [Your Name] Dental, we're right here. Chew on both sides, day or night. [Your Name] Dental, we'll put it right.

Same on-screen line, offer and button.

The 6-second bumper

Chewing on one side? [Your Name] Dental.

One sung line. Your logo and offer do the rest. The soup didn't make the 15. The soup never does.

Time it out loud before you trust it, because a slow tune eats seconds fast. YourSongMaker says to keep jingle lyrics short, usually one line or about 6 to 12 syllables. For the words themselves, we've got a guide on how to write a jingle.

Here's a client ad we made for a bathroom remodeler.

Hear what yours could sound like.

When is a 2-minute jingle worth it?

Only when nobody's reaching for the skip button. Two minutes is past Instagram's 90 seconds for a promoted reel, past TikTok's 60 for In-Feed ads, and past YouTube Help's 60 for non-skippable ads. YouTube's skippable ads are the one paid slot it fits.

So think of the long version as the one for people who already came to you, on your website or the screen in your waiting room.

A 2-minute version is a $47 add-on at our checkout, not the main event. You own the ad, so use it anywhere you like. We don't make radio or TV versions, so if radio's the plan, a jingle shop is your call.

Hear the song ads we have made → Click any video to watch with sound.

Which cut should you run first?

In our view, start with the 15-second cut. It fits more ad slots than the 30. Made both? Run them side by side on the same app, with the same budget and the same offer. Then ask each new patient which ad they saw.

Views don't fix teeth. Booked appointments tell you which cut earned its keep.

Who's going to make all this?

Someone has to write it, sing it and put pictures on it.

Every order comes with an Ad Factory account, where our team makes your ads and you approve them. You never have to learn an AI tool.

You get 1 round of remakes and a money-back guarantee. Each order is one finished vertical ad, not a set of cuts. Want several ads? 5 new ads a month is $297, cancel any time.

A song ad isn't for everyone. Our singer is AI, and we'd rather you know now. If you want a real person at the microphone, a studio is your route.

Frequently asked questions

Is 60 seconds too long for a jingle in a video ad?

TikTok's tips PDF allows In-Feed ads of 5 to 60 seconds, and YouTube Help lists non-skippable ads of 60 seconds or shorter. In our view, that's long for strangers. Start with 15 to 30 seconds.

Is the singer in a song ad a real person?

No. The singing voice in 30 Second Ad Factory song ads is AI, in the style you pick. Our team writes the song and makes the video, and you approve it.

Do you run the ads for me?

No. 30 Second Ad Factory makes the ad. You, or whoever handles your ads, puts it live and sets the budget.

The short version

Make one main version around 15 to 30 seconds, then fit it to the slot. Keep the hook, your name and the offer. Let the soup go.

You could write it, sing it and animate it yourself, on the one evening you had off this week. For a busy owner, our done-for-you team is the best option: you fill in one form, then approve a finished ad, with no tool to learn.

No ad can promise sales or views, ours included. But sing your name in the first 5 seconds, and YouTube's skip button can't stop it.

Ready for an ad people remember? Get your song ad for $97, written, sung and animated for you in 72 hours, with a money-back guarantee.

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• Song Ads from $97 →: A catchy song about your business, turned into a 3D animated video ad in 72 hours.