Tutorial · 4 minute read
How to Create a Song Ad That Actually Works
Most ads get scrolled past. A short story set to a song is different. Here is how to build one, line by line, and why each part is there.
A new type of ad that people actually watch
Think about the last ad you saw with a photo and “10% off.” You probably can't. Now think about a jingle from when you were a kid. You can likely still sing it.
Songs stick because they tell a story and they repeat. Every word also shows on screen, so the ad still works with the sound off.
But a song alone won't sell. It needs the right lines in the right order. So we built a format for it.
The 5 parts of a winning song ad
Every premium song ad is written with our professional song copywriting format. A cheerful business gets a happy story instead, but the shape stays the same.
1. The 3-second line
The first line names a real problem, in the words your customer uses.
Why it works: People decide fast. If the first line sounds like their life, they stay.
2. The villain
Someone or something makes the problem feel worse. A rival with a full schedule. A phone that never rings.
Why it works: Now the viewer has someone to root against. A story with a bad guy is hard to leave.
3. The guide
A friend or family member shows up with the answer, and tells the hero it was never their fault.
Why it works: Advice from a friend does not feel like a sales pitch. That is why it works.
4. It works
The hero tries it. The ending mirrors the opening, with the problem now gone.
Why it works: The viewer gets to feel the win before they ever buy.
5. The ask
A few lines on what you do and what it means for them. Then a clear next step.
Why it works: Right when they feel good, you tell them exactly what to do.
Why 2 minutes or longer?
A short ad has room for a hook and a logo. Two minutes or more has room for the whole story: the problem, the villain, the guide, the win and the ask. People who stay to the end have heard your whole pitch.
The Key Is To Invoke an Emotional Reaction
People buy based on emotion, and rationalise with logic. The song makes them feel the problem, then the relief. The last lines give them the reasons to say yes.
How we make one
1. We learn your business.
You fill in a 5-minute form. We find the problem your customers feel most.
2. We write the song.
Our writers build it on the formula above, line by line.
3. We animate it.
A 3D cartoon video, one scene for each line of the song.
4. You get your ad.
In 72 hours. Post it, boost it, run it as an ad.
Real ads we made for real businesses
Client ad: a yard cleanup company
Client ad: a power washing company
Client ad: a home remodeling company
Client ad: a door and closet company
The results speak for themselves
“We're running Facebook ads and getting a lead cost of around $5.50 for small business owners. It's the best performing video ad out of the lot!”
“Doubled our conversion rate”
“I'm not a marketing guy. I just send these to my past clients and let the videos do the talking. Got two referrals from my Christmas video alone. That's two new jobs from one email.”
“The 30 Second team saved me hours per week. It's easily one of the best marketing investments we have ever made.”
“I have had 2 videos produced for our software product and in both cases the results were outstanding.”
“I ordered some holiday videos and the results were fantastic! Quick delivery as well”
“They make great videos! Very easy to work with and wonderful results. Always extremely responsive!”
“My team and I honestly can't believe how consistently good these videos are every month.”
“The videos they produced are not only high-quality and engaging but also effectively convey our marketing messages.”
Let us do it all for you
You can use these ideas on your own ads. Or skip the work and let our team make your song ad for you.
- We write your song with the formula above
- We sing it and animate it as a 3D cartoon video
- You approve the words before we make it
- Ready in 72 hours, with a 30-day money-back guarantee
Black Friday price: $497 $349. Ends Sunday, Nov 29.