Tutorial · 4 minute read
Your Ads Are Getting Scrolled Past. Here Is The Fix.
Every ad people scroll past is money you paid for nothing. The good news: there is a type of ad people stop for and stay with, and it is simple once you see how it is built.
In the next 4 minutes you will learn 2 things
- 1. Why most small business ads get ignored.
- 2. How to build a song ad people watch to the end.
By the end you will know what to say first, how to make someone care, and how to ask for the sale without sounding like a sales pitch.
Why listen to us?
We have been making video ads since 2012. That is 16,000+ videos for 13,500+ businesses, from plumbers to dentists. This is what works.
Problem 1: Your ad looks like every other ad
A photo and a discount is what people see all day. Their thumb moves before they read it. If your ad looks like an ad, most people treat it like one.
Problem 2: Your ad sells before anyone cares
Most ads start by talking about the business. But nobody on their phone is thinking about your business. They are thinking about their own problem.
Fix 1: Start with their problem, in their words
The first line of a song ad names a problem your customer knows well. If it sounds like their life, they stay for the next line. Every word shows on screen, so it still works with the sound off.
You don't need to write it yourself. Our writers build every premium song ad this way from a 5-minute form.
Fix 2: Tell a short story before you sell
Something makes the problem worse. A friend shows up with the answer. The hero tries it, and it works. Only then do you ask.
The key is to invoke an emotional reaction
People buy based on emotion, and rationalise with logic. The song makes them feel the problem, then the relief. The last lines give them the reasons to say yes.
That is why our premium song ads run 2 minutes or longer. There is room for the whole story, and no singing or filming on your side. You approve the words first, and there is a 30-day money-back guarantee.
Real ads we made for real businesses
Client ad: a yard cleanup company
Client ad: a power washing company
Client ad: a home remodeling company
Client ad: a door and closet company
The results speak for themselves
“We're running Facebook ads and getting a lead cost of around $5.50 for small business owners. It's the best performing video ad out of the lot!”
“Doubled our conversion rate”
“I'm not a marketing guy. I just send these to my past clients and let the videos do the talking. Got two referrals from my Christmas video alone. That's two new jobs from one email.”
“The 30 Second team saved me hours per week. It's easily one of the best marketing investments we have ever made.”
“I have had 2 videos produced for our software product and in both cases the results were outstanding.”
“I ordered some holiday videos and the results were fantastic! Quick delivery as well”
“They make great videos! Very easy to work with and wonderful results. Always extremely responsive!”
“My team and I honestly can't believe how consistently good these videos are every month.”
“The videos they produced are not only high-quality and engaging but also effectively convey our marketing messages.”
Let us do it all for you
You can use these 2 fixes on your own ads. Or skip the work and let our team make your song ad for you.
- We write your song with the formula above
- We sing it and animate it as a 3D cartoon video
- You approve the words before we make it
- Ready in 72 hours, with a 30-day money-back guarantee
Black Friday price: $497 $349. Ends Sunday, Nov 29.