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30 Second Productions vs EIN Presswire: Press Release Services Compared

Prices checked October 2026 · By 30 Second Productions

Short answer: EIN Presswire is cheaper and quicker to send if you write your own release: $149, and review takes about 2 hours once your account is verified. 30 Second Productions costs $349, but we write the release for you, you approve it, and we publish it on 200+ news sites in 48 hours.

These are two different kinds of service. EIN Presswire is a self-serve wire: you write and send. We are done for you: we write it and send it.

Here is how they compare on price, speed and what you get.

At a glance

30 Second Productions

Price
$349 one-time, writing included
Writing included?
Yes, included
Turnaround
Live within 48 hours of your approval
What's included
Release written for you; 200+ news sites incl. NBC, Fox, CBS & ABC affiliate sites, AP News, USA Today; live-link report; "Featured In" badges; social posts
Best for
Local business owners who want it written and handled for them

EIN Presswire

Price
$149 for 1 release. $499 for 5. $999 for 15.
Writing included?
No (free AI draft tool)
Turnaround
About 2 hours review once your account is verified (new accounts: up to 2 business days)
What's included
AP News on every plan; 3,900+ topic and region sites, based on fit; Google News via news aggregators
Best for
People who write their own releases and send news often

Prices checked October 2026 on each company's own public page. See sources below.

30 Second Productions

We write the press release for you. You fill in a short form, and a real writer does the rest.

You read it first. Nothing goes out until you say go.

Then we publish it on 200+ news sites in 48 hours. That includes NBC, Fox, CBS and ABC affiliate news sites, AP News and USA Today.

You get a report with a live link to every site, plus "Featured In" badges and ready-to-post social posts.

To be clear: these are regional affiliate sites, not the main NBC.com home page. No release can promise a front-page story.

If you are not happy, you get a full refund within 30 days.

Good

  • ✓ Writing included
  • ✓ You approve before anything goes live
  • ✓ Fast: 48 hours after approval

Watch out

  • • Costs more than self-serve wires if you already have a release
  • • One package, no bulk plans

We are the better pick if you want someone to write it and handle everything for you.

Get Started — $349

EIN Presswire

EIN Presswire is a self-serve news wire. You write the release and send it.

Their team checks it first. Once your account is verified, that takes about two hours. New accounts can take up to two business days.

Every plan includes AP News. Your release can also go to 3,900+ topic and region sites, based on fit.

They do not write releases for you. They offer a free AI tool to help you draft one.

Bulk plans make each release cheaper. On the 15-release plan, each one works out to $66.60.

Good

  • ✓ Lowest price per release of the ones we checked
  • ✓ Fast review
  • ✓ Country and industry targeting

Watch out

  • • You write the release
  • • Refunds only within 60 days and if under 25% of credits are used

EIN Presswire is the better pick if you can write your own release and you send news often.

How to choose

  • Can you write a good press release yourself? If yes, EIN Presswire costs less.
  • Will you send news often? EIN Presswire bulk plans bring the price per release down.
  • Do you want someone to write it for you? EIN Presswire does not offer writing.
  • Do you need to target a country or industry? EIN Presswire lets you pick.
  • Do you want badges and social posts ready to use? We include them.

4.9/5 from 13,500+ clients · Since 2012

Want a press release written and published for you? We do it in 48 hours after you approve.

Get Started — $349

Questions people ask

Does EIN Presswire write press releases?

No. Its FAQ says it does not offer writing. It has a free AI tool to help you draft one. We write yours for you as part of the $349 price.

Is EIN Presswire cheaper?

Yes, per release. It is $149 for one, or $66.60 each on its 15-release plan. Ours is $349 with writing included.

Does EIN Presswire include AP News?

Yes. EIN Presswire says AP News is included in every package. Our package includes AP News and USA Today too.

What is EIN Presswire's refund policy?

Its FAQ says refunds are available within 60 days if you have used less than 25% of your credits. We give a full refund within 30 days if you are not happy.

When is EIN Presswire the better choice?

Pick EIN Presswire if you write your own releases, send news often, or need to target a country or industry.

Sources

Prices checked October 2026. Where a company does not publish a fact, we say "Not listed publicly".

  1. EIN Presswire: pricing page: https://www.einpresswire.com/pricing
  2. EIN Presswire: FAQ: https://www.einpresswire.com/faq
  3. 30 Second Productions: press coverage page: https://www.30secondproductions.com/press-coverage

All trademarks belong to their owners. We are not affiliated with these companies.

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