New Year Song for Business: 8 Ideas and When to Post Them
The week between Christmas and New Year's is quiet for most local businesses. Your customers are home, scrolling and deciding who they'll call in January. A short song lets you be the business they hear, not only see.
A New Year song for business is a short, original tune of 15-30 seconds that says your name, thanks customers for the year or invites them back in January, and ends on your logo. Post a thank-you song between Dec 28 and Dec 31, 2026, then an offer song from Monday, Jan 4, 2027.
You don't need a guitar or a free afternoon to get there. Below you'll find eight trade ideas with original lines, the dates that matter this season, and a straight answer on what you can and can't sing.
Key takeaways
- Make one of two songs: a thank-you song before Dec 31, or an offer song from Jan 4. A swapped last line can turn one into the other.
- Lock your lyrics by Friday, Dec 4 and approve the video by Friday, Dec 18, 2026, so it's scheduled before Christmas Eve.
- Keep it 15-30 seconds, vertical, with the words on screen for people watching on mute.
- Write original lines. The old Auld Lang Syne words are free to use, but most recordings and every modern New Year hit are owned by someone.
What is a New Year song for business?
A New Year song for business is a short, original song about one company, posted as a video around Dec 31 and Jan 1. It is not a stock track under a fireworks clip, and it is not a famous New Year hit with your logo on top.
Custom songs are rarer than they used to be. The Drum reports that, by an American Association of Advertising Agencies count, about 10% of TV campaigns in the 1990s had a custom singing jingle, against about 2% today (2026). The same piece cites Thinkbox's 2023 Earning Attention research, which found that distracted people were significantly more likely to remember what they heard than what they saw. That sounds a lot like someone half-watching their phone on Dec 30.
Music also helps the feeling land. Nielsen looked at more than 600 TV ads, over 500 of them with music (2015), and the ads with music scored better on creativity, empathy, emotive power and information power. Nielsen also gives an honest caveat: "Advertiser jingles help make the brand seem in touch, but they don't generate as much empathy as other forms of music." So a New Year song works best when it sounds like a warm note to customers, not a sales jingle.
Get a holiday song made about your business: start with a low first month → We write a short song about your business before every big holiday and turn it into a music video that ends on your logo. Cancel anytime.
Thank-you or offer: which New Year tune fits your business?
A thank-you song is for loyal customers and runs before Dec 31, while an offer song is for filling a slow January and runs from the first working Monday, Jan 4, 2027. Pick the one that matches your January. If the phone goes quiet after the holidays, you need the offer song more.
| Thank-you song | Offer song | |
|---|---|---|
| Its job | Say thanks for the year, ask for nothing | Give one clear reason to book in January |
| Tone | Warm, a little proud, calm | Bright, upbeat, practical |
| What it sings about | A moment you shared with customers this year | A fresh start your customers want |
| Last line | "Happy New Year from [Business]" over your logo | The offer or next step over your logo |
| Best for | Insurance agents, accountants, electricians, bakeries, coaches | Landscapers, plumbers, HVAC, chiropractors, physical therapists |
| When it runs | The last days of December | The first two weeks of January |
You don't always have to choose. Radio jingle studio Killerspots describes a "donut" jingle, where the sung start and end stay the same and only the middle changes. Do the same here: keep your opening line and your name, then swap the last line from "thank you" to "come see us in January."
Pro tip: Don't put a price in the song. Prices change, and a sung price is hard to fix once the video is out. Put the offer on screen and in the caption instead.
8 New Year song ideas by trade, with lines to borrow
Each idea below has the angle, two original lines with a made-up business name, and what the video shows. Swap in your own name and keep the rhythm. Read the lines out loud. If you trip on a word, cut it.
1. Thank clients for a quiet, safe year (insurance agent)
Most insurance clients only call when something goes wrong. A New Year thank-you reminds them you were there all year, even when they didn't need you.
No claim too small, no call on hold, we watched your corner all year through, Hearthstone Insurance thanks you, and wishes a happy new year to you.
What the video shows: a cartoon house, a car and a small shop under one big umbrella as snow falls, then the logo. Song type: thank-you.
2. Book the spring rush in January (landscaper)
January is when people look out at a bare yard and start planning. A landscaper who sings about spring now gets on the list before the phones get busy.
The lawn's asleep, the beds are bare, but spring is on its way, Greenway Yards is booking now, so save your spot today.
What the video shows: a frosty yard that turns green in a few seconds, a mower parked by the shed, then "Book by Friday, Jan 15" on screen. Song type: offer.
3. Sing the exact day you reopen (plumber or HVAC)
Pipes and furnaces don't take the holidays off, and customers want to know when you're back. Sing the real day, Monday, Jan 4, so nobody has to guess.
The tree's come down, the pipes still run, the cold is settling in, Hartley Heating's open Monday, January four, so call us in.
What the video shows: a van pulling out on a frosty morning, a thermostat glowing, then your number and logo. Song type: offer.
4. Welcome clients back from the holidays (chiropractor or physical therapist)
Holiday travel means long drives, heavy bags and a lot of sitting. A light song about getting back to normal works better than a list of aches. Keep it to what you do, not what a visit will fix.
Suitcases, sofas, six-hour drives, the holidays were fun, Ridgeline Chiropractic's open Monday, come see us, everyone.
What the video shows: a cartoon family hauling bags out of a car, then a calm front desk with "Open Mon, Jan 4" on screen. Song type: offer.
5. Put new words to the old tune (bakery or neighborhood bar)
The words and tune of Auld Lang Syne are in the public domain, according to LegalClarity's 2026 guide, so you can sing your own words to that famous melody. Most people know the melody the moment it starts.
To every early-morning face who found our door this year, Rise and Roll Bakery raises a cup, we're glad you're always here.
What the video shows: a tray of rolls coming out of the oven, mugs lifted in a toast, then the logo. Song type: thank-you.
6. Calm the paperwork season (accountant or bookkeeper)
January is when many owners start worrying about their books. A calm song works better than another warning email.
Shoebox full of receipts, a brand-new year ahead, Clearline Books will sort it out, so you can rest instead.
What the video shows: a messy box of receipts turning into neat folders, then "Book a 20-minute January check-in" on screen. Song type: offer.
7. Thank everyone who sent a friend (electrician or house painter)
Word of mouth carries a lot of small trades. A thank-you song for the people who passed your name along is a New Year note that only you can send.
Every friend you sent our way, each "call these guys" you said, Copperline Electric thanks you all, here's to the year ahead.
What the video shows: a phone passing from hand to hand, a porch light switching on, then the logo. Song type: thank-you.
8. Sing one promise for the year (coach or small software company)
Coaches and small software teams often sell on trust. One plain promise for the year is easier to remember than a feature list.
Same quick reply, same friendly face, whatever this year brings, Brightpath's here for every question, big or little things.
What the video shows: a laptop chat window, a cartoon team waving, then the logo. Song type: thank-you.
When should your New Year music video go live?
Your New Year music video should be finished before Christmas week, because Christmas Day 2026 and New Year's Day 2027 both fall on a Friday, according to the U.S. Office of Personnel Management holiday list. Nobody wants to approve lyrics on a long weekend. Work back from those two Fridays.
| Date | Song step |
|---|---|
| Fri, Dec 4, 2026 | Lock the lyrics: your name, one customer moment, one last line |
| Fri, Dec 18, 2026 | Approve the final video, with any changes done |
| Wed, Dec 23, 2026 | Schedule the thank-you post and the offer post in one sitting |
| Mon, Jan 18, 2027 | Martin Luther King Jr. Day. Unpin the New Year song by now |
If you only make one song, post the thank-you version first and swap the caption on Jan 4 to point at your offer. For non-music ideas and the full posting calendar, see our New Year video ideas for small business.
How do you turn one opening line into two New Year songs?
Every New Year song for business can start from one opening line with your name in it, then end two ways: a thank-you ending for December and an offer ending for January. You write the hard part once and get two videos. For a second-by-second layout, the 30-second plan in our Christmas jingle guide works the same way in January.
Here's a template you can fill in tonight. Each blank is one short phrase.
Thank-you version (Dec 28 to Dec 31):
[Business name] says thank you for [a moment you shared with customers this year], Happy New Year to every [type of customer], we're glad you came our way.
Offer version (from Jan 4):
[Business name] says thank you for [the same moment], Now [January moment] is here, so [your offer], book your spot today.
What to leave out of a New Year song
- Resolution guilt. Lines about overeating or "fixing" yourself make people scroll past. Sing about a fresh start, not a flaw.
- The year number. "Happy New Year" works every January, so leave the year out of the lyrics and put it on screen. If you do sing a year, check it twice. A song wishing people a happy 2026 on Jan 1, 2027 is hard to un-post.
Is Auld Lang Syne free to use in a business video?
The old words and the traditional tune of Auld Lang Syne are in the public domain, so anyone can sing them, but most recordings and modern arrangements are owned. LegalClarity's 2026 guide explains that Robert Burns sent the poem to the Scots Musical Museum in 1788, and that "any specific recording of the song is a separate copyrighted work".
So your team can sing the old tune together, with the old words or your own. You can't drop a famous band's recording under your video. Modern New Year hits are owned too, by the songwriters and the record label.
A licensed stock track is fine as well, as long as the license covers social posts. Read the license page before you buy, not after.
The social apps add their own rules. TikTok says plainly that "businesses cannot use the general music library for commercial usage", and points business accounts to its Commercial Music Library of 1 million pre-cleared songs instead. Our guide to Christmas songs on Instagram Reels and TikTok covers the same rules in more detail, and they apply in January as well.
Hear example holiday songs for businesses like yours → Real estate agents, dentists, cafes, roofers and more.
Where will customers hear your New Year tune?
A New Year song gets heard most on vertical short video: Instagram Reels, Facebook Reels, TikTok, YouTube Shorts and Stories. Then reuse it in your email, on your website and on the screen in your waiting area.
Sound matters on those apps. Meta said in November 2024 that over 75% of Reels views on Instagram are sound on, and 50% of time spent on Instagram is on Reels. In a 2021 Kantar study for TikTok, 88% of users said sound is essential to TikTok, and 73% said they would "stop and look" at ads with audio.
| Where | Format | Tip |
|---|---|---|
| Instagram and Facebook Reels | Vertical 9:16 | Put the lyrics on screen for the people watching on mute |
| TikTok | Vertical 9:16 | Post it from your own upload, not a library sound you don't own |
| Stories | Vertical 9:16 | Add a link sticker to your booking page on Jan 4 |
| A still image that links to the video | Use the thank-you song as your last email of the year | |
| Your website | Short clip on the home page | Swap it out by Jan 18 |
| Waiting room or counter screen | Played on a loop, muted | Lyrics on screen do the work here |
A bakery could play its toast song on the counter screen all week. An insurance agent could send the thank-you version as the last email of the year and keep it pinned on Instagram through Jan 1.
What does a New Year song cost: phone, stock track, AI tool, producer or club?
A New Year song can cost nothing but your time if your team sings it, about $25 for a licensed stock track, a few dollars a month with an AI song tool, hundreds to a few thousand dollars from a jingle producer, or a low monthly fee from a done-for-you club. The right choice depends on how much time you have in December and whether you want your name in the song.
| Option | What it costs | Time from you | Music rights | Best for |
|---|---|---|---|---|
| Sing it yourselves on a phone | Your time | An afternoon to write, film and edit | Yours, if the song is original or public domain | Teams who enjoy being on camera |
| Stock track | $25 (AudioJungle Music Standard License, Oct 2026) | An hour to pick and edit | One end product, free or commercial, most web uses, no broadcast | A quick greeting. It won't say your name, and other businesses can buy the same track |
| AI song tool | From $8/mo yearly (Suno Pro, Oct 2026) | A few hours, plus making the video | Paid plans include commercial use rights; the free plan says "No commercial rights" | Owners happy to write lines and edit |
| Jingle producer | $300-$2,500 (Violet Recording, Jul 2026) | A brief, a call, a review | Set by your agreement | A song you'll use for years |
| Holiday Song Club | A low first month, then a monthly fee (see today's price on the page) | About 2 minutes to join | Written about your business | Owners who want the song and video done |
Violet Recording's range runs from $300-$800 for a budget in-the-box jingle to $800-$2,500 for a produced jingle with professional vocals.
If you're weighing an AI tool against a person, our comparison of an AI jingle generator vs a jingle writer covers the rights in detail. For studio prices and what you own, see how much a jingle costs, and for holiday-specific options, our guide to the cost of a custom Christmas song for business.
If you'd rather not write or edit anything, the Holiday Song Club from 30 Second Productions does it for you. Before each big holiday, including New Year's, we write a short, happy song about your business and turn it into an animated music video of about 15-30 seconds that ends on your logo. It's vertical 9:16 with the words on screen, and every song gets one round of changes.
When should a business skip a New Year song?
A business should skip a New Year song when the mood is wrong or when customers only need practical information. Skip it if you closed for a hard reason, like a loss on the team. Skip it if your clients are going through something painful, such as a family law practice in a tough season.
And if all your customers need is your holiday hours, a simple hours post does that job better.
Frequently asked questions
Can I use a popular New Year's song in my business Instagram Reel or TikTok?
A business account generally can't use a popular New Year's hit in a Reel or TikTok without a license. TikTok says businesses cannot use its general music library for commercial use and must pick from the Commercial Music Library instead. Our Christmas songs on Reels and TikTok guide explains what each app allows.
Can AI make a New Year song for my business?
An AI song tool can make a New Year song, but only some plans let you use it for business. Suno's free plan says "No commercial rights," while its paid plans include them. You still have to write the lines about your customers and turn the audio into a video.
Can I post a New Year song after January 1?
You can post a New Year song until about mid-January. The offer version works best from Monday, Jan 4 to Friday, Jan 15, 2027. Unpin it before Martin Luther King Jr. Day on Monday, Jan 18, when it starts to look stale.
Is a New Year song too silly for a law firm or medical office?
A New Year song isn't too silly for a law firm or medical office if the tone is calm. Choose a slow, warm thank-you song, avoid jokes about clients' problems, and keep any claims modest. A gentle tune with your name at the end reads as a greeting, not a gimmick.
Can my team sing the New Year song themselves?
Your team can sing an original song or the public domain words and tune of Auld Lang Syne. Record it on a phone in a quiet room and add the words on screen. Keep it under 30 seconds so the logo arrives before people scroll, and get written permission from anyone who appears on camera.
The short version
Your New Year song for business needs one shared moment, your name in the first line and your logo on the last beat. Make a thank-you song if your customers are loyal regulars, or an offer song if January is slow. Lock the words by Dec 4, approve the video by Dec 18, post the thank-you song from Dec 28 and the offer song on Jan 4, 2027.
Write your own lines with the template above, or borrow the rhythm from the trade closest to yours. Keep it original, keep it short and keep the price off the soundtrack.
If you'd rather have the song and the vertical music video made for you, 30 Second Productions' Holiday Song Club starts with a low first month. Cancel anytime with one email, and if you don't love your first video, you get a full refund.
Want a song about your business for the next holiday? Join the Holiday Song Club and we make it for you. Love your first video or get a full refund.
Related Reading
- Christmas Jingle for Your Business: 12 Ideas and Lyric Starters: Christmas jingle for business ideas for 12 trades, with original lyric…
- Custom Christmas Song for Business: Costs and Options (2026): What a custom Christmas song for business costs in 2026: AI tools,…
- Christmas Reels Ideas for Small Business: 10 That Won't Be Muted: Christmas Reels ideas for small business: 10 vertical Reels, each with a…
- Holiday Video Greeting for Clients: Card, Video or Song?: Choosing a holiday video greeting for clients? Compare paper cards, talking…
- Holiday Song Club →: A custom song about your business before every big holiday, as a vertical music video.
Want a song about your business for every holiday?
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