Same Video Ad on Facebook, Instagram and TikTok: One File

TikTok's own creative guide says, typo and all, "Don't just replicate the same creative used on other platform." Then TikTok's own spec page asks for the same tall 9:16 shape Meta's Reels pages do.

So which is it?

Yes, you can run the same video ad on Facebook and TikTok, and on Instagram too. One vertical 9:16 file covers TikTok, plus Reels and Stories on both Meta apps, because each app's own page lists 9:16. Facebook Feed is the one place Meta lists 4:5.

That's why every song ad we make comes vertical 9:16, ready to post in all those places.

A song ad is a short video ad where your message is sung, with every word on screen. At 30 Second Ad Factory, the done-for-you ad team from 30 Second Productions, we write a catchy song about your business, an AI singer sings it, and we turn it into a 3D cartoon ad. You fill in a 5-minute form. It's ready in 72 hours.

Here's one we made for a bathroom remodeler.

Want your trade sung like that? Get your song ad.

What size works on Facebook, Instagram and TikTok?

Vertical 9:16 works on TikTok and on Reels and Stories across Facebook and Instagram. Make it 1080 x 1920 pixels or bigger.

As of November 2026, TikTok's In-Feed ads page says "Vertical (recommended): 9:16, more than or equal to 540*960px." Meta's Instagram Reels and Facebook Reels pages both list 9:16 at 1440 x 2560, and its Instagram Feed page lists 9:16 too.

Facebook Feed is the odd one out, like the one tap in the house that takes a different fitting. Meta's Facebook Feed page lists 4:5 at 1440 x 1800, and its ratio table leaves 9:16 blank for Feed.

Upload a tall file anyway and Ads Manager, the tool where you set up Meta ads, adjusts it to fit more placements. Meta says it fills gaps with padding, cropping and AI features. So check the Feed preview before you publish, or turn Feed off for that ad.

The full specs live in our guides to Facebook video ad size, TikTok ad size, plus Instagram Reels ad size.

Get a musical video ad made for your business for $97 → A catchy song about your business, turned into a 3D animated video ad. Done for you in 72 hours.

Where do words and faces go in a vertical ad?

Words and faces go in the middle. The bottom third belongs to the apps.

A phone ad isn't a blank screen. It's a room that already has furniture in it.

Every app lays its own stuff over your ad: your name, the post text, the buttons, each in a slightly different spot. Buttons don't care how good your logo is. They'll sit on it anyway.

So don't design for one app. Build for the most crowded screen: the middle that none of them cover.

Meta's Instagram Reels page says: "Consider leaving at least 14% of the top, 35% of the bottom and 6% on each side of your asset free from text, logos or other important creative elements."

TikTok doesn't give one number. Its In-Feed page says "The safe zone size is determined by the dimension (vertical, horizontal, or square), ad caption length, and any additional formats used." The same page has safe zone files you can download and lay over your video.

On phones taller than 9:16, Meta's safe zone help page says it may "zoom the creative to better fill the whole screen (which can crop areas outside the Safe Zone)."

What's the one-file checklist?

Then check the preview in each app before you publish. It's the only way to see what the buttons cover.

Doesn't TikTok say not to run the same video ad on Facebook and TikTok?

No. In our view, TikTok's warning is about ads that look made for somewhere else: sideways, silent, black bars top and bottom. TikTok's own 2021 data found videos shot in 9:16 saw a 91% lift in conversion compared to videos framed by black bars.

So keep the file and change what sits around it.

A song ad is built the other way round. It's vertical, made for sound on, with every word on screen, and the song is written about your business.

Here's one we made for a pizza place.

One song, one file, every app. Get yours made.

Hear the song ads we have made → Click any video to watch with sound.

What do I change in each app?

Three things change in each app's ad setup.

• Post text. Keep it short. Meta's Instagram Reels page suggests 44 characters of primary text. On TikTok, a normal TikTok ad caption can't include clickable links, @ symbols or hashtags, per its In-Feed page.
• Button. Pick each app's closest button to the same action, like booking a job.
• Headline. Make it say the problem, not your company name. "Leaky tap?" beats "[Your Name] Plumbing."

Here's a plumber example we wrote for this post. It's not a real ad.

That drip at 2 a.m.? We hear it too.

Tap goes drip and the pipe goes bang, the whole house sings that leaky twang. Call [Your Name], we're on the way, dry floors by lunch, and that's your day.

Offer: same-day fix. Button: Book now. TikTok caption: "Leaky tap? We fix it today."

For how many to run, see how many video ads to run at once.

What does one ad for all three apps cost to make?

A song ad from 30 Second Ad Factory costs $97 for one ad, and it comes vertical 9:16 for all three apps. Doing it yourself costs your time; an animation studio costs about $1,000 to $5,000 per minute.

In our view, marketplace gigs are often uneven in quality, with a lot of back and forth.

Doing it yourself means learning safe zones and caption rules before you've written a word. Our song ad is already that one file. Every order comes with an Ad Factory account, where our team makes your ads and you approve them.

You own the ad, so you can use it anywhere. We make it; you, or whoever handles your ads, puts it live.

Here's one we made for a party magician.

Rather skip the homework? Get a song ad made for you.

Frequently asked questions

How long should one video for all three apps be?

Anything from 5 to 60 seconds fits all three apps. TikTok's Ad Format policy page says a minimum of 5 seconds and a maximum of 60, and Meta's Facebook Reels page lists no maximum.

Do I need a different ad for Instagram and Facebook?

Mostly no. Meta's Reels pages for both apps list 9:16, and so does its Instagram Feed page. Facebook Feed is the one place Meta lists 4:5; our Facebook video ad size guide covers it.

Is the singer in your song ads a real person?

No. The singing voice in 30 Second Ad Factory song ads is AI, in the style you pick. Our team writes the song and makes the video, and you approve it.

The short version

One vertical 9:16 file, built for the most crowded screen, is how you run the same video ad on Facebook and TikTok, and on Instagram too.

For a busy owner, our done-for-you team is the best option. We hand you that finished file to approve: vertical, every word on screen, made for sound on. Nobody can promise an ad will sell. But one good idea should only have to be made once, and ours comes with a money-back guarantee if you're not happy within 30 days.

Ready for an ad people remember? Get your song ad for $97, written, sung and animated for you in 72 hours, with a money-back guarantee.

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• Song Ads from $97 →: A catchy song about your business, turned into a 3D animated video ad in 72 hours.