Holiday Video Ideas for Real Estate Agents: 7 Shareable Songs

Every December, your past clients get the same three things from every agent in town: a card, a calendar and a market update. Most of it lands in the recycling bin by New Year's. These 7 holiday video ideas for real estate agents use one simple format instead: a short song your past clients may want to pass on.

The best holiday video for a real estate agent is a short, warm piece that past clients want to forward: a 15-30 second song about your town, your thank-you, or their first year in a new home. Send it straight to past clients first, then post it. Skip the listing pitch and keep the words fair-housing safe.

Why do past clients matter more than followers at the holidays?

Past clients matter more because most buyers and sellers pick an agent someone they trust has named. NAR's 2025 Profile of Home Buyers and Sellers, as summarized by Virginia REALTORS, found that 43% of buyers used an agent they found through a referral and 18% went back to an agent they had used before.

Sellers lean on the same habit even harder. The same 2025 summary says 66% of sellers found their agent through a referral or used an agent they had worked with in the past.

So the point of a holiday video is simple. It should give a past client a reason to think of you, smile, and maybe send it to a friend who is thinking about moving.

Music may help with that. An opinion piece in The Drum cites Thinkbox's 2023 "Earning Attention" research, which found that distracted people were more likely to remember what they heard than what they saw. Holiday scrolling is a distracted time.

Custom songs are also rare now. The same Drum piece, citing the American Association of Advertising Agencies, says about 10% of TV campaigns had a custom singing jingle in the 1990s, compared with about 2% today.

Get a holiday song made about your business: start with a low first month → We write a short song about your business before every big holiday and turn it into a music video that ends on your logo. Cancel anytime.

7 holiday video ideas for real estate agents, with a song for each

These ideas each come with why it fits an agent, what the video shows, two sample lines you can adapt, and when to send it. Swap "[Your Name]" and "[Your Town]" for your own details. For general timing and posting advice, see our Thanksgiving, Christmas and New Year video idea guides for small businesses.

1. Thank past clients with a Thanksgiving "home" song

A Thanksgiving thank-you works because it asks for nothing. Past clients hear from you at a time when they are already feeling grateful for their home.

• What it shows: a front door with a fall wreath, a key on a ring, a full table in a new kitchen, then your logo.
• Sample lines: "To everyone who trusted [Your Name], / thanks for letting us help you find your place." "From the first key turned to this year's pie, / [Your Town] feels like home tonight."
• Best for: agents with a past-client list they want to stay close to.
• When to send: the Monday or Tuesday before Thanksgiving.

2. Write a Christmas song about your neighborhood

A neighborhood song is about the reader's town, not about you, which can make it easier to share. Locals may tag friends when they see a street they know.

• What it shows: lights on Main Street, a park in the snow, the local coffee shop, your logo at the end.
• Sample lines: "Lights are up on [Street Name], cocoa at [Local Café], / [Your Town] at Christmas is the place to stay." "Snow on the rooftops, wreaths on the door, / [Your Name] loves this town a little more."
• Best for: agents who work a farm area. A farm area is the set of streets or neighborhoods an agent markets to over and over.
• When to send: the second week of December, before inboxes fill up.

3. Send a "new year, new keys" song in January

Clients who closed in the last year are heading into their first full year in a new place. A New Year song congratulates them and quietly reminds their friends who helped.

• What it shows: a moving box turning into a party hat, a door opening on a fresh year, your logo.
• Sample lines: "New year, new keys, a brand new view, / cheers from [Your Name] to all of you." "Here's to the boxes you finally unpacked, / and the home you love, no looking back."
• Best for: agents with a strong closing year to celebrate.
• When to send: January 1 or 2.

4. Mark closing anniversaries with a Valentine's "love where you live" song

Valentine's Day is about love, and most people love some part of their home. A "love where you live" song is light and works as a soft check-in on clients who closed around this time of year.

• What it shows: a heart-shaped wreath, a porch swing, a "sold" sign from a year ago fading into a lived-in porch, your logo.
• Sample lines: "Red front door and a porch built for two, / [Your Name] hopes your home loves you back too." "Love the porch, love the street, love the morning light, / happy Valentine's from [Your Name] tonight."
• Best for: agents who track closing anniversaries.
• When to send: February 11 or 12.

5. Shout out local shops in a St. Patrick's "lucky street" song

A St. Patrick's song can name three local businesses as the "luck" of your farm area. Those owners may choose to share it with their own customers. Ask each owner before you name them.

• What it shows: a rainbow over town, a shamrock on a shop window, your logo.
• Sample lines: "Lucky to live by [Local Bakery] and [Local Park], / [Your Town]'s the luckiest spot on the map." "No need for a clover, no lucky charm, / [Your Town] keeps us safe and warm."
• Best for: agents who partner with local businesses in their farm area.
• When to send: March 15 or 16.

6. Invite the street to a July 4th block-party song

A July 4th song taps into cookouts and fireworks. It suits a public post because it feels like a community event, not a sales message.

• What it shows: a grill, a flag on a porch, bikes on the sidewalk, fireworks over rooftops, your logo.
• Sample lines: "Burgers on the grill and the whole block out, / that's what [Your Town] summer is about." "Fireworks at nine, see you on the lawn, / happy Fourth from [Your Name], the party's on."
• Best for: agents with a strong local following in one farm area.
• When to send: July 1 or 2.

7. Share a Halloween "safe streets" trick-or-treat song

A Halloween song can carry a useful tip for your farm area, like the town's trick-or-treat hours or a reminder to leave the porch light on. A tip gives people a practical reason to pass it along.

• What it shows: carved pumpkins on steps, a glowing porch, costumes on the sidewalk, your logo.
• Sample lines: "Porch lights on and the pumpkins glow, / trick-or-treat in [Your Town], here we go." "Walk on the sidewalk, wave to your street, / [Your Name] wishes you a safe night of treats."
• Best for: agents who like posting useful local tips.
• When to send: October 28 or 29.

You do not need all seven. Pick the two holidays where your past clients are most active and do those well.

Which words should agents keep out of holiday ads?

Agents should keep any word that hints at who should or should not live somewhere out of their holiday ads. Seasonal greetings like "Happy Easter" are not treated as violations under HUD guidance, per Oregon REALTORS' 2024 guidance, but once your video talks about a home or an area, fair housing advertising rules can apply.

The North Carolina Real Estate Commission's February 2026 eBulletin lists phrases like "perfect for singles or young professionals," "adults only" and "quiet Christian neighborhood" as risky. It also notes that the law looks at the effect of the words, not your intent. Oregon REALTORS advises brokers to err on the side of nondiscrimination when unsure.

Here is how that plays out in song lines:

This is general guidance, not legal advice. Your managing broker or state commission has the final word.

Keep two more checks in mind. Your state may require your brokerage name in any ad, so ask your managing broker before you post. And if you name a local shop, get the owner's OK first.

What goes in a holiday song brief?

A song brief is a short note that tells a songwriter what the song is about, who it is for and how it should feel. Pick one holiday, one audience, three local details, one feeling and a closing wish with no sales pitch. Here is one you can copy:

Holiday: [Christmas] Audience: [past clients in Your Town] Three local details: [Main Street lights], [Riverside Park], [Corner Bakery] Feeling: [cozy] Last line: "Merry Christmas from [Your Name] and the [Your Brokerage] team."

How do you get past clients to forward the video?

Past clients are more likely to forward a video when it reaches them personally, feels like a gift and is quick to pass on. So send it straight to them first, with a one-line note, and post it publicly a day later.

A personal message gets opened in a way a public post does not. Try something like this:

"Hi [Client Name], we made a little holiday song about [Your Town] this year and thought of you and the house on [Street Name]. Hope you love it. Happy holidays."

For your top clients, record a 10-second personal intro on your phone and send it just before the song.

Then post it where people watch short videos. Meta for Developers says that over 75% of Instagram Reels views are sound on and that 50% of time spent on Instagram goes to Reels. A song suits that habit, and words on screen cover everyone watching with the sound off.

One warning for TikTok. The TikTok Ads Help Center says businesses cannot use the general music library for commercial use and should use the Commercial Music Library instead. An original song about your town avoids that problem. We cover the rules in more detail in our guide to using Christmas songs on Instagram Reels and TikTok.

If you want a non-song option for some clients, our comparison of holiday video greetings for clients weighs cards, talking videos and songs side by side.

When should each holiday video go out in 2026-27?

Each holiday video should go out two to five days before the holiday, when people are in the mood but not yet buried in messages. Here are the dates for the next year:

Christmas goes out earlier than the rest because December inboxes fill up fast.

Hear example holiday songs for businesses like yours → Real estate agents, dentists, cafes, roofers and more.

What does a holiday song cost an agent: DIY, producer or club?

A holiday song costs an agent about $8-10 a month with an AI tool like Suno Pro (its free plan has no commercial rights), or $300 to $2,500 from a jingle producer, per Violet Recording's 2026 price guide. For the full breakdown, see our guide to what a custom Christmas song for business costs.

Our Holiday Song Club is a third option, with a low first month and then a monthly fee (see today's price on the page). Before each big holiday, our team prepares a short, happy song about your business and turns it into a vertical music video with words on screen. You get one round of changes on every song, and you can cancel anytime with one email.

When should an agent skip the holiday jingle?

An agent should skip the holiday jingle when there is no one to send it to yet. Not all holiday video ideas for real estate agents fit every business. If you are newly licensed with five contacts, spend December calling people and building your list instead.

It can also be wrong for some brands. A luxury team with a quiet, formal style may be better served by a handwritten note. And some brokerages have rules about branded video, so check before you post.

A song will not replace real contact either. It opens the door, but the call you make in January is still what turns a friendly "loved the video" into a referral.

Frequently asked questions

Can I use a famous Christmas song in my real estate Reel?

Using a famous Christmas song is risky for a business account. TikTok says businesses cannot use its general music library for commercial use. An original song about your town is the safer choice.

Is it OK to say Merry Christmas in real estate marketing?

Saying Merry Christmas in a holiday greeting is generally fine. Oregon REALTORS says HUD guidance does not treat seasonal greetings like "Happy Easter" as violations. The risk comes from lines that tie a home or area to a religion, like "a Christian neighborhood."

What should a realtor say in a holiday video?

A realtor's holiday video should say thank you, name something local and end with a warm wish and the agent's name. Leave out prices, listings and "call me today." Four or five short lines is plenty.

Should I put a listing in my holiday video?

A holiday video works best without a listing. A warm message is easier to forward than a sales pitch. Post your listings in separate videos and keep the holiday song about the season and your town.

How long should a realtor's holiday video be?

A realtor's holiday video should run about 15 to 30 seconds. That is long enough for four or five lines of a song and short enough to watch to the end.

Will a holiday song bring me referrals?

A holiday song cannot promise referrals. It gives past clients an easy, friendly reason to think of you and share your name. What happens next depends on your service and the follow-up calls you make.

The short version

Pick one or two of these holiday video ideas for real estate agents, keep the lines fair-housing safe, and send each song to past clients before you post it. Use the calendar above so the next holiday never sneaks up on you.

Want a song about your business for the next holiday? Join the Holiday Song Club and we make it for you. Love your first video or get a full refund.

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